New product development flexibility in a competitive environment
نویسندگان
چکیده
منابع مشابه
A New Consideration on New Product Development Models
In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products.New product development is a multi-stage process. Many different models with a varying number of stages hav...
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ژورنال
عنوان ژورنال: European Journal of Operational Research
سال: 2015
ISSN: 0377-2217
DOI: 10.1016/j.ejor.2015.02.016